I’ve been using Frida Baby and Frida Mom without giving it much thought for years. Then something came across my feed recently that I couldn’t unsee, and I haven’t been able to look at that brand the same way since. It sent me down a rabbit hole researching every product they make and everything I’d replace it with.
The full post is for my Substack family. Every swap, every link, and something I did after Elliott was born that I think is one of the most underrated things a new mom can do for herself in those first weeks postpartum: